Web development to help your online business thrive.
For delightful websites that convert, grow with you – and support your business.
Not sure which?
We build & optimise websites and online stores that work for your business
Meet our streamlined approach to getting your Shopify & WordPress tasks done faster & with joy
Get more out of your website
Free up Time
Save time building and maintaining your website – focus on your business instead
Reliable Care
Expert crafted solutions for your website and surrounding tech – so your business runs smoothly online & can thrive
Peace of Mind
Know your site is in good hands, that your site stays optimised & maintained – and help is just an email away
start with an instant, free website audit (powered by AI)
Shopify & WordPress developer
Web development services at your fingertips
Not sure which is the right one? Get in touch today and we’ll help you figure it out.
What we can do for you: Project ideas
Need some inspiration on how we can help you improve your website?
Our work ranges from theme customisations, theme development, bug fixes, configuration & 3rd party software integrations all the way to custom Shopify apps & integrations.
Page Speed Fix
Optimise your store’s page speed and core web vitals for a better user experience & SEO
Product Page Customisation
Conversion Tracking
We can correclty install Facebook Pixel, Google Tag Manager conversion tracking or other scripts.
Membership & Shop setup
We’ll setup your ecommerce or member site, checkout and payment processing.
Security Scans, Plugin Updates & Automated backups
We’ll set up automated offsite backups for your WordPress website, regularly update plugins & increase security.
AI & Automation
We can help you choose and set up AI & automation tools to accelerate and improve your workflows – or build custom solutions for your business.
Theme Customisation & Custom sections
We’ll adapt the look and feel of your website to your brand and requirements, or create custom theme sections to showcase your content and products
User Experience Audit
We’ll review and test your store from top to bottom to identify conversion issues & outline solutions
Plugin/App Selection & Configuration
“Find an app that does x” – name and we’ll find it and set it up for you. We can also recommend essential plugins for security & optimisation. Or, we can build one for you according to your exact needs.
Migrate to Shopify
Looking to move from another ecommerce platform such as WooCommerce or Squarespace? We can help build your store based on best practices from the start.
3rd Party Software Integration
We can configure and integrate your CRM, or email marketing software such as Klaviyo, ConvertKit, Intercom and many more.
We also build custom integrations with legacy or custom systems.
What we can do for you:
Project ideas
Need some inspiration on how we can help you improve your website?
Our work ranges from theme customisations, theme development, bug fixes, configuration & 3rd party software integrations all the way to custom Shopify apps & integrations.
Why Choose Us?
Hey, I’m Michelle.
I love being a web developer – to me it’s the perfect combination of creativity & problem solving. My other big passion is online business: I’ve been immersed in the ecosystem since 2014. Over the last 10+ years of experience as a web developer, I’ve helped over 250 clients in Australia, Europe & the US. Originally from Germany, I made Australia my home in 2020.
Beyond my technical skills, I always seek to understand my clients’ business needs – because processes, marketing & customer experience are just as essential to creating websites that work.
Flexible & Efficient
business driven approach
We’re business minded, not just tech minded. Understanding your business needs is the foundation for our work. We won’t bore or try to impress you with the tech jargon (unless you’re interested) and we’ll make sure you understand your options.
10+ years of experience
More than 250 clients and 10+ years of web development experience in Australia and abroad, with a wide variety of technologies & software tools and prioritising long-term, sustainable solutions & best practices
Comprehensive web development
From Berlin to Melbourne, from solopreneurs to multi-million dollar brands, we’ve helped someone just like you…
We came to Michelle after challenges with a previous web developer and spending months trying to execute a vision, and having to start from the beginning again. Within a day or two, Michelle had built our beautiful website for us – we were overwhelmed with gratitude to see our vision brought to life when we were close to giving up! We absolutely love what Michelle has created for us!
We received a website that we are very proud of, and showcases our products in an authentic way consistent with our branding. We were able to launch our website within days of providing her with the information to create it – so impressive.
We are seeing some major speed and usability improvements. The website is looking modern and fresh, while still feeling high quality. As the new theme is so versatile, it works with all the latest Shopify updates. Working with Michelle on this project is going incredibly well.
Mermaid Devs were very easy to work with, completed our task within budget and on time. The GWP works like a charm and the availability filter is exactly what we requested, very stoked!
We had a bit of complicated logic for our GWP functionality, so a standard app wouldn’t suffice. Luckily Michelle was able to develop a better solution – a fully custom GWP to help increase AOV and customer experience.