AI & Automation Development to help your business thrive.
We design intelligent systems that streamline onboarding, support, and delivery – helping agencies and productised services run smoother, faster, and with less manual effort.
We know the pain of scaling service delivery.
When your business grows, so do the repetitive tasks — onboarding clients, answering support questions, managing fulfilment steps, keeping everything consistent. Without the right systems, you’re left with:
Inefficient manual processes that drain your team’s time
Disconnected tools and inconsistent client experiences
Missed opportunities to automate common workflows
Difficulty maintaining quality as your client load increases
Experience AI & Development that
truly supports your business
Business Driven Approach
We start by understanding your workflows, then design systems that serve your goals – not just add more tech.
Personal service, never outsourced
You work directly with your developer & strategist, based in Australia.
Full transparency & control in the process
Clearly defined work in bite sized increments that make sense for your sitaution, with fixed prices & timelines.
AI & Automation Systems
Meet our process
Let’s create a solution that automates your onboarding, support, or service delivery so you can focus on growth and client experience.
Clarity first
We map your current processes, identify automation opportunities, and define a roadmap. You’ll get a clear implementation strategy, fixed quote, and timeline.
Let's build!
We develop, integrate, and test your AI & automations, ensuring they works seamlessly across your tools and platforms.
Support for Launch & Beyond
We’re here for the long haul if you are – with ongoing development & support.
From Berlin to Melbourne, from solopreneurs to multi-million dollar brands, we’ve helped someone just like you…
I just wanted to say a huge thank you!! We couldn’t have done it without you and I appreciate all your help so much!
We came to Michelle after challenges with a previous web developer and spending months trying to execute a vision, and having to start from the beginning again. Within a day or two, Michelle had built our beautiful website for us – we were overwhelmed with gratitude to see our vision brought to life when we were close to giving up! We absolutely love what Michelle has created for us!
We received a website that we are very proud of, and showcases our products in an authentic way consistent with our branding. We were able to launch our website within days of providing her with the information to create it – so impressive.
Mermaid Devs were very easy to work with, completed our task within budget and on time. The GWP works like a charm and the availability filter is exactly what we requested, very stoked!
We had a bit of complicated logic for our GWP functionality, so a standard app wouldn’t suffice. Luckily Michelle was able to develop a better solution – a fully custom GWP to help increase AOV and customer experience.
I acknowledge and appreciate your hard work, effort and attention to detail with the Deus project over the 12 months. It’s been great working alongside you on Deus, albeit a rather challenging client at times, your approach with dev has been refreshing. Looking forward to continuing working with you on all things Deus in the future.
About us
Meet the humans behind Mermaid Devs
Hey, I’m Michelle.
I’m the founder and lead developer behind Mermaid Devs.
With my background in full-stack software development, I have been diving into AI & automation since 2023.
To me, development is the perfect combination of creativity & problem solving. My other big passion is online business: I’ve been immersed in the ecosystem since 2014.
Over the last 12+ years of experience as a full-stack developer, I’ve helped over 250 clients in Australia, Europe & the US. Originally from Germany, I made Australia my home in 2020.
Beyond my technical skills, I always seek to understand my clients’ business processes & needs – which is the foundation for any successful technical outcome.