If you’re looking for ideas on how to make the best of your monthly Shopify development package, you’ve come to the right place. This is a list of optimsiation & customisation ideas for your store that can help increase sales and conversions and make your online presence appear more unique, trustworthy and on-brand.
Shopify Optimisation: Conversion, Page Speed, SEO & more
Page speed fix
Optimise your store’s page speed and core web vitals for a better user experience & SEO including script optimisation, lazy loading, image optimisation.
Optimise your cart page
Make for an easier checkout experience, convey trsut, add upsells & crossells, show shipping estimates and increase conversions to checkout.
Hide out-of-stock items
from collection pages, highlighting available items instead.
Optimise images
across your website and learn how to keep them optimal as you keep uploading them – to keep your store fast and optimised
Uncover conversion issues
that are costing you sales and get them fixed
Responsive design & mobile optimisation
to improve how your online store looks and functions on mobile devices
Set up automated backups
or restore your data from an existing backup
Accessibility enhancements
making your online store accessible to all users
Run A/B tests
For conversion optimisations, landing pages, discounts, or special offers
Track customers’ activity
across your store with your CRM, gaining insights into their interests and potential conversion issues
Implement SEO techniques
such as link structures or breadcrumbs (we will not consult on SEO strategy but are happy to refer you to one of our SEO partners)
Optimise your store across devices
such as desktop, mobile, and augmented reality devices (Apple Vision Pro is coming!)
Fix bugs
such as in your theme or app integrations
Theme updates
Securely update your theme to the newest version for more features, improved design and more
GDPR compliance
help ensure your store meets EU privacy requirements
Redirects
Add redirects to avoid broken links while keeping your website structure organised
Payment methods
Integrate and organise payment methods including “buy now, pay later” and instant mobile checkout to decrease friction and increase conversions
Audit
Test and review your store for specific optimisation recommendations to help increase conversions
Shopify Customisation: design, content & functionality
Colour swatches
Add colour swatches to your product pages even if you set up colour variations as separate products
Custom static sections on product page
So you can provide more product details & build trust
Change fonts & colours
To reflect your branding and complete the look and feel of your store
Customise email notifications
Change the appearance and content of automated emails such as your order confirmation email
Custom scheduled content sections
Homepage sections that hide or display content based on date and time
Custom quiz / calculator
Help your customers decide on the right purchase with a custom quiz or calculator
Collection pages
Customise the look of your collection pages
Collection page filters
Add custom filters to your collection pages that are relevant for your products
Mega menu & navigation
Add a mega menu that helps customers find what they’re looking for and inspires them to purchase or restructure your navigation
Gift & free shipping goals
Add a free shipping / free gift gauge to your cart page or cart drawer
International markets
Localise your store to a different market such as a different country, language, currency
Create custom content pages
Including custom layouts and elements
Stockists / store locator
Set up a stockist page and map to make it easy for your customers to find your physical locations
Customise the customer account pages
to help onboard customers (such as wholesale or trade partners)
Custom icons on product pages
Add custom icons and blurbs (based on tags or static) to your product pages to increase trust and conversion
FAQs – dynamic & reusable
Add custom, dynamic FAQ sections on your homepage, product pages or any other page while making it easy to keep all your questions and answers updated in one place
Display custom stock availability on your product pages
Such as from your inventory management system or with custom rules you may have, or show when your next purchase order is coming in
Display expected delivery dates
…on your product pages
Product customiser
Add a product customiser so customers can build their own product variations or add their images or custom text to them
Add collapsible sections / tabs to your product pages
to provide more product details (these could be static or based on tags or other attributes)
Product reviews
Collect and showcase product reviews across your entire store or for individual products and automatically invite customers to leave reviews
Forms
Add custom contact or other forms to collect quotes or enquiries
Add popups for your newsletter, promotions or other special offers
Social media
Add social media sharing buttons or embeds
Advanced search
Implement advanced search features and predictive search to make it easier for your customers to find what they are looking for
Buy now, pay later
Integrate and showcase BNPL payment options such as Afterpay or Klarna and display them with the price (for example “or 4 payments of $x”)
Tax & shipping rate setup
Help with tax and shipping rate setup for different regions, countries, or shipping providers
Wishlist
Add a wishlist feature so customers can remember your products and come back to purchase them later
Upsells & Cross-Sells
Customised upsells and cross-sells on your product or cart page
Improved Blog
Add a blog or improve your blog’s capabilities and design
Better error pages
Custom 404 pages (not found error pages) to guide visitors back to your products and content rather than leaving them frustrated
Size guides
Add size guides and make them easily accessible across different product categories
Age verification
Implement age verification for access to age-restricted products
Infinite scrolling instead of “load more”
Implement infinite scrolling for your collection pages to make browsing more effortless
Social proof
Add social proof through popups, testimonials, number of sales on product pages
Dynamic pricing
Implement dynamic pricing based on time, stock levels etc.
Copy & text changes
Change the wording and messages of standard elements across your Shopify store including cart, checkout, and automatic email notifications
Custom attributes & logic
Set up custom attributes on your products to show or control custom functionality
Shopify Flow Customizations
Utilise Shopify Flow (for Shopify Plus) to automate various tasks like tagging high-value customers, managing inventory, or customising marketing tactics.
Announcement bar
Add a versatile, customisable announcement bar to the top of your page to show promotions, or free shipping in a non-intrusive way while staying top of mind
Scheduled pricing & promotions
Or content sections across your home page or product page
Consistent design
Make sure your branding and experience is consistent across your store, social media channels, email marketing and customer communication
Custom content sections
Create custom, reusable content sections for anywhere on your store such as homepage or product page sections, filled with dynamic or static content
Custom landing pages
Build custom landing pages with special layouts and including conversion tracking
Look books / Shop the Look
Create enticing “Shop the Look” sections or pages to increase order value and customer satisfaction
Collect more order details
Collect additional information at checkout such as order notes, customer details, desired delivery dates, files and more
Individual problem solutions
Build a custom script or app that solves a specific problem you may have where standard solutions are not working
Geo-targeting
Geo-targeted content based on the visitor’s location to provide a more relevant, personal experience
App selection & setup
Recommend and configure suitable apps for any of your business needs
Custom theme
Create an entirely custom theme based on your unique ideas & design (work with one of our design partners to get a stunning, unique Shopify design)
Custom packaging
Let customers choose their packaging at checkout, free or paid
Free samples
Let customers choose from free samples at checkout
Gift wrapping
Allow customers to select gift wrapping (free or paid) at checkout
AI chatbot
Add an AI-driven chatbot to your store to help customers choose the right product or find relevant information about your policies
Live chat
Add a live chat widget to your store to chat with visitors in real time and consult them on their purchases
Enhanced customer profiles
Allow customers to add additional details to their profiles to help with customer service or targeted product recommendations
Marketing
Conversion tracking
Implement conversion tracking (Google Analytics, Facebook Pixel, conversion events etc.)
Back in stock notifications
Allow customers to subscribe to “back in stock” notifications on all or selected products
Pre-sales
Allow customers to pre-purchase items that are not yet available
Post-purchase offers
Add a post-purchase offer to the order confirmation page
Create urgency
Create urgencies with countdowns, time-sensitive sales, limited stock display messaging and more
Complex discounts
Implement complex discounts to incentivise higher order values (for example combinations of discounts and bundles or free shipping)
Subscriptions
Implement subscription purchases
Gift with purchase
Offer free gifts with orders based on order value, with or without gift selection
Partner programs
Implement referral or affiliate programs with other brands or influencers
Gift cards
Offer digital gift cards
Loyalty program
Implement a loyalty program to allow customers to collect points or special offers and incentivise them to make returning purchases in the future
Secret access
Secret launches or products – make people sign up to your email list before being able to access certain or all products or content on your store
Limited access
Restrict content or product access based on user level, time, secret links etc.
Bundles
Offer product bundles to make it easier to choose product combinations and increase average order value
Lead magnet
Add a lead magnet section & automation to incentivise customers to sign up to your newsletter
Go wholesale
Add wholesale or trade support, onboarding, pricing, content, and products (with Shopify Plus or additional external tools)
Shopify Integrations & Workflow
Email marketing / CRM
Integrate your email marketing software such as Klaviyo including abandoned cart automations & more
Instagram feed
Integrate your Instagram feed to display it on your homepage or in your footer
Bookkeeping
Connect your Shopify store to Xero or MYOB for easier bookkeeping
Inventory management
Integrate with your inventory management system to synchronise stock availability, pre-orders and more
Shipping integrations
Set up your shipping integration such as Shipstation or Shippit and manage all your shipping in one place
Returns
Set up a customised return process to streamline your returns for yourself and your customer
Migrate products from your old website
Migrate your products from WooCommerce or another platform
Bulk imports
Bulk import products or blog posts
Social Shopping
Connect your Instagram or Facebook store for shared inventory and order management
Other & Custom APIs
Integrate other third-party software tools or APIs, even if they are unique to your business
Team support
Help you or your team navigate the Shopify admin and ecommerce processes
Automations
Add custom automations with Zapier, Make.com or other tools to streamline your workflows