Unlocking Purchase Decisions with Quizzes: How Brands Use Quizzes to Facilitate Purchase Decisions And Generate Leads

Oct 23, 2023 | Business

Note to self here: Relevant ecomm examples – see She-Com notes; screenhots; relevant apps and plugins; add a paragraph on the educational part – helping customers find which products are right for them.

Interactive quizzes can be a game-changer in driving sales and generating leads – but also in education your customers on the most suitable product choices for their needs. In this blog post, we’ll explore how brands how brands use quizzes to facilitate purchase decision, and how quizzes can help brands boost customer engagement, generate quality leads, and personalise product recommendations, ultimately leading to increased sales.

Key Takeaways

  • Unlock purchase decisions with interactive quizzes that boost customer engagement and generate quality leads!

  • Personalise product recommendations to increase sales, and leverage knowledge quizzes for brand awareness & conversions!

  • Excitingly create effective purchase-driven quizzes with drag & drop builders, customisable templates, analytics capabilities, engaging visuals & more, wow!

The Power of Interactive Quizzes

A lead generation quiz template with questions and answers

Interactive quizzes can dramatically transform your brand’s marketing efforts. They engage customers in a fun and exciting way, enhancing customer involvement, generating leads, and personalising product recommendations. This incredible marketing tool has already proven successful for many brands, with examples such as the “What X are you?” quiz making an impact in capturing valuable information about website visitors.

The best part? It’s easy to create quizzes using lead generation quiz templates! Brands can quickly build their quizzes and use them to capture valuable data about potential customers. From personality quizzes to product recommendation quizzes, there’s a quiz type out there for every brand and audience.

Boosting Customer Engagement

Imagine offering your customers an online quiz that not only entertains them but also provides valuable insights into your products or services. Online quizzes can do just that, serving as a powerful form of interactive content, increasing customer interaction with your brand.

Ecommerce brands, in particular, can benefit from using quizzes to personalise product recommendations and generate leads. Tools like involve.me’s quiz builder allow brands to:

  • Create an engaging and interactive quiz experience for their audience

  • Capture valuable information

  • Drive sales

  • Boost customer engagement

  • Increase conversions

With a range of customisable templates and easy integration with email marketing platforms, quizzes are a surefire way to boost customer engagement and increase conversions.

Generating Quality Leads

Lead generation quizzes, also known as lead gen quizzes, are designed to collect information about website visitors, helping brands understand their audience and tailor their marketing efforts accordingly. By using these quizzes, brands can make a lead by gathering rich data about potential customers, enabling the creation of personalised product recommendations.

Creating a lead generation quiz is easier than ever, thanks to drag-and-drop builders and customisable templates. Brands can create quizzes that engage their audience and generate leads, with successful lead generation quiz examples like GoPro’s “Personality Quiz” showcasing the effectiveness of this approach. Through posing relevant and captivating questions, brands can curate a personalised quiz experience for their customers, thereby enhancing the opportunity to generate quality leads and drive sales.

Personalising Product Recommendations

Personalising product recommendations is a powerful way to increase the likelihood of purchase. Quizzes provide an understanding of customer preferences, allowing brands to offer products that align with their audience’s needs and desires.

Several brands have already experienced success with personalised product recommendation quizzes, such as:

  • Spongelle

  • Boldify

  • Typeform

  • Hims

  • Marea

  • Amelia Gray Skincare

Typeform’s product recommendation quiz template, for example, allows brands to easily create a quiz that offers personalised product suggestions based on customer preferences, making it more likely for customers to make a purchase.

Quiz Types for Facilitating Purchase Decisions

A knowledge quiz with multiple choice questions and answers

There are various types of quizzes that can help facilitate purchase decisions, from product recommendation quizzes to knowledge quizzes. Product recommendation quizzes, such as those created by Leadshook, Digioh, ConvertFlow, RevenueHunt, and Involve.me, guide shoppers towards personalised product suggestions based on their preferences and needs, simplifying the decision-making process.

Knowledge quizzes, on the other hand, educate customers about a brand’s products or services, helping them make informed purchase decisions. Examples of successful knowledge quizzes include:

  • The Elephant Pants

  • Domino’s Pizza

  • Virgin Reward Points Quiz

  • Fitbit Ecommerce Quiz

  • AT&T Cyber Security Quiz

These quizzes engage customers, provide personalised recommendations, and influence their purchase decisions, making them excellent tools for driving sales and generating leads.

Product Recommendation Quizzes

Product recommendation quizzes are designed to guide customers towards suitable products based on their preferences and needs. Brands that have implemented product recommendation quizzes have experienced increased sales and customer satisfaction, as these quizzes help customers understand why a brand’s offerings fit their needs and simplify the decision-making process.

Undersun Fitness, for example, created a product recommendation quiz that guides customers towards the best solution for their fitness goals by asking questions about their fitness experience, goals, and desired workout location. By offering a $10 discount code at the end of the quiz, Undersun Fitness incentivises customers to make a purchase, showcasing the effectiveness of this quiz strategy.

Knowledge Quizzes

Knowledge quizzes are designed to:

  • Test a person’s knowledge on a particular topic or subject related to the brand’s products or services

  • Educate customers

  • Foster engagement

  • Serve as potent lead generation tools for brands

Brands that have implemented knowledge quizzes have experienced success in driving sales and generating leads. For example, The Elephant Pants used a knowledge quiz to jumpstart their brand, while Domino’s Pizza created a “What pizza best suits you?” quiz to engage customers and drive sales. By providing valuable insights into consumer preferences, behaviors, and decision-making factors, knowledge quizzes can help brands understand consumer needs and tailor their marketing strategies accordingly, ultimately influencing purchasing decisions.

Successful Brands Using Quizzes to Drive Sales

A successful ecommerce brand using quizzes to drive sales

Several brands have successfully used quizzes to drive sales and generate leads, showcasing the effectiveness of this marketing strategy. In the following case studies, we’ll explore how brands like Brand A, Brand B, and Brand C have utilised quizzes to boost customer engagement, generate quality leads, and personalise product recommendations, ultimately leading to increased sales.

Case Study 1: Brand A

Brand A utilised a product recommendation quiz to personalise the customer experience, resulting in:

  • Increased sales

  • Increased customer satisfaction

  • Engaged audience

  • Increased customer engagement

  • Generated more revenue and conversions

Brand A successfully drove sales and minimised marketing costs by:

  • Personalising marketing efforts

  • Collecting more leads

  • Expanding their email list

  • Effectively retargeting their audience through product recommendation quizzes

This demonstrates the power of quizzes in driving sales, generating leads for brands, and improving quiz performance.

Case Study 2: Brand B

Brand B implemented a knowledge quiz to educate customers about their products, leading to informed purchase decisions and higher conversion rates. The quiz provided a guided experience for customers to learn about the brand’s products and make informed purchase decisions.

Through the use of the knowledge quiz, Brand B increased brand awareness, engagement, and customer interaction. The quiz acted as a content marketing tool, creating a loyal community around the brand and driving purchase decisions by helping customers discover their preferences and needs.

Case Study 3: Brand C

Brand C’s quiz strategy had the following benefits:

  • Generated quality leads

  • Increased brand awareness

  • Contributed to overall business growth

  • Captured the attention of potential customers

  • Encouraged interaction with the brand

  • Increased brand awareness and visibility

Additionally, the quizzes provided valuable data and insights about the preferences and interests of the audience, allowing Brand C to tailor their marketing strategies and offerings to better meet customer needs. This personalized approach resulted in increased conversions and sales for Brand C.

Tips for Creating Effective Purchase-Driven Quizzes

A person crafting engaging questions for a quiz

To create effective purchase-driven quizzes, brands should focus on crafting engaging questions, personalizing quiz results, and integrating quizzes into their marketing strategy. In the next sections, we’ll explore some tips and best practices for each of these crucial aspects of quiz creation.

Crafting Engaging Questions

Maintaining customer interest and encouraging quiz completion requires the use of relevant and engaging questions, which provide valuable data for personalization and lead generation. To structure a quiz question that maintains customer interest, start with an intriguing question, keep it straightforward and easy to comprehend, and make it pertinent to the customer.

One example of a product knowledge question is “What are the main features of the product?” while a personal preferences question could be “What is your favorite color?”. By using engaging, relevant questions, brands can create quizzes that capture their audience’s attention and encourage interaction.

Personalising Quiz Results

Personalized quiz results increase the likelihood of purchase by offering tailored product recommendations based on customer preferences and needs. To personalize quiz results, you need to collect diverse information, including:

  • Demographic details

  • Preferences and interests

  • Purchase history

  • Psychographic information

  • Behavioral data

By gathering this information, you can provide personalized recommendations that resonate with your customers and increase the chances of conversion.

By leveraging this data, brands can create quiz results that provide relevant recommendations or insights, ultimately driving purchase decisions. For example, brands can use behavioral data to customize quiz questions and outcomes, tailoring the quiz experience to the interests and preferences of each audience segment.

Integrating Quizzes into Marketing Strategy

The integration of quizzes into a brand’s comprehensive marketing strategy guarantees a unified customer experience and optimizes the potential for augmenting sales and lead generation. To integrate quizzes into a multi-channel marketing strategy, brands can:

  • Build audience-centric quizzes

  • Create engaging titles and structures

  • Generate shareable results

  • Test audience knowledge

Quizzes can also be used as a part of content marketing, driving engagement and brand awareness by providing an interactive experience for customers. By integrating quizzes into their marketing strategy, brands can capitalize on the power of quizzes to drive sales and generate leads.

Tools and Platforms for Building Purchase-Driven Quizzes

A platform for creating purchase-driven quizzes with pre-built templates

Numerous tools and platforms, such as Platform A, Platform B, and Platform C, can assist brands in creating effective purchase-driven quizzes. Each platform provides unique features and capabilities, thus making it vital to select the one that best aligns with your brand’s specific needs and objectives.

Tool 1: Platform A

Platform A offers an easy-to-use drag and drop builder with customizable templates, allowing brands to create engaging quizzes that drive sales and generate leads. The platform’s quiz builder feature enables users to easily create quizzes by simply dragging and dropping different question formats, such as text-based and image-based questions.

Additionally, Platform A offers:

  • Multiple question types

  • Customization options

  • Personalization of quizzes

  • Customizable templates

  • Easy integration with email marketing platforms

With these features, Platform A is an excellent option for creating purchase-driven quizzes and offers a free account.

Tool 2: Platform B

Platform B provides a range of quiz types and integrations, enabling brands to create personalized quizzes that align with their marketing strategy and target audience. Some of the features offered by Platform B include:

  • Branching logic

  • Opt-in pages

  • Progress bars

  • A/B testing

  • Analytics

With these features, brands can create quizzes that engage and capture leads.

Additionally, Platform B offers customization options for branding and design, allowing brands to create quizzes that resonate with their audience and promote their brand identity. For brands looking to create personalized quizzes that drive sales and generate leads, Platform B is a top choice.

Tool 3: Platform C

Platform C offers the following features to enhance the quiz experience for participants:

  • Advanced quiz features

  • Analytics capabilities

  • Customizable templates

  • Interactive elements

  • Engaging visuals

These features help brands optimize their quizzes for maximum engagement and lead generation.

Moreover, Platform C provides the following features:

  • Real-time analytics and performance monitoring

  • User engagement tracking

  • Trend identification

  • Data-driven improvements to quizzes

For brands seeking to optimize their quizzes and maximize lead generation, Platform C is an invaluable tool.


In conclusion, interactive quizzes can play a crucial role in driving sales and generating leads for brands. By focusing on customer engagement, lead generation, and personalized product recommendations, quizzes can significantly impact a brand’s marketing strategy and overall success. With the right tools and platforms, brands can create captivating quizzes that resonate with their audience, driving purchase decisions, and fostering brand loyalty. So why not give quizzes a try and unlock the potential for increased sales and customer satisfaction?

Frequently Asked Questions

How to make a lead generation quiz?

To create a lead generation quiz, start by coming up with questions and goals that match your brand and industry. Then create a compelling title and copy, select the right quiz and lead generation tools, and be sure to write your answers in an excited tone without any artifacts.

What questions would you ask a lead generation?

What type of company are you? What is the price of your services? What are your techniques/process? How are leads qualified? What technology do you work with? What experience and reputation do you have? If any, what are your guarantees/terms of service? Excited to learn more about your lead generation services – let’s chat!

How do you make lead generation fun?

Make lead generation fun by offering incentives, rewarding exemplary work, welcoming new team members with gifts, gamifying short-term goals, celebrating milestones, and encouraging bonding outside work. You can also create interactive tools, embed lead capture forms into video content, interview third-party experts, send direct mail, share customer experiences, generate word-of-mouth leads, and share success secrets from thought leaders.

Is a quiz a good lead magnet?

Quizzes make for an incredibly effective lead magnet, giving you a chance to interact with your audience and gain valuable insights about them that can help you grow your brand. Plus, you can ask questions in the quiz that are specifically designed to boost sales – pretty powerful stuff!

How do you generate leads from a quiz?

Generate leads from a quiz by crafting questions that qualify leads, using conditional logic to segment leads and adding a form at the end of the quiz to collect email addresses. Ensure the quiz is relevant to the products or services offered to acquire high-quality leads.