Web development to help your online business thrive.

For delightful websites that convert, grow with you – and support your business.

Not sure which?

Illustration of two people giving a high five

We build & optimise websites and online stores that work for your business

Meet our streamlined approach to getting your Shopify & WordPress tasks done faster & with joy

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Get more out of your website

Improve conversions & customer experience across your entire online presence

Free up Time

Save time building and maintaining your website – focus on your business instead

Reliable Care

Expert crafted solutions for your website and surrounding tech – so your business runs smoothly online & can thrive

Peace of Mind

Know your site is in good hands, that your site stays optimised & maintained – and help is just an email away

start with an instant, free website audit (powered by AI)

Shopify & WordPress developer

Web development services at your fingertips

Not sure which is the right one? Get in touch today and we’ll help you figure it out.

Build from Scratch

We’ll build your new Shopify or WordPress site for you so you start out with an optimised website right away.

Optimise, Extend & Maintain

For page speed, appearance, and most of all: conversions

Customisation & Functionality
Add features to your site or customise its look. We provide theme customisations, custom development, setting up new apps/plugins, software integrations and much more

Updates, Security & Maintenance
Find peace of mind that your website stays up and running and optimised with our theme and plugin updates, security checks, and general maintenance. Support is always just an email away.


Not sure what’s not working? Start with an audit and gain clarity on what keeps your website from performing at its best.

Uncover hidden problems that may hurt your conversions and customer experience – it’s the first step towards fixing them.

What we can do for you: Project ideas

Need some inspiration on how we can help you improve your website?

Our work ranges from theme customisations, theme development, bug fixes, configuration & 3rd party software integrations all the way to custom Shopify apps & integrations.

Page Speed Fix

Optimise your store’s page speed and core web vitals for a better user experience & SEO

Product Page Customisation

Tailor the look and functionality of your product pages to your products & customer base for more trust & conversions

Conversion Tracking

We can correclty install Facebook Pixel, Google Tag Manager conversion tracking or other scripts.

Membership & Shop setup

We’ll setup your ecommerce or member site, checkout and payment processing.

Security Scans, Plugin Updates & Automated backups

We’ll set up automated offsite backups for your WordPress website, regularly update plugins & increase security.

AI & Automation

We can help you choose and set up AI & automation tools to accelerate and improve your workflows – or build custom solutions for your business.

Theme Customisation & Custom sections

We’ll adapt the look and feel of your website to your brand and requirements, or create custom theme sections to showcase your content and products

User Experience Audit

We’ll review and test your store from top to bottom to identify conversion issues & outline solutions

Plugin/App Selection & Configuration

“Find an app that does x” – name and we’ll find it and set it up for you. We can also recommend essential plugins for security & optimisation. Or, we can build one for you according to your exact needs.

Migrate to Shopify

Looking to move from another ecommerce platform such as WooCommerce or Squarespace? We can help build your store based on best practices from the start.

3rd Party Software Integration

We can configure and integrate your CRM, or email marketing software such as Klaviyo, ConvertKit, Intercom and many more. 

We also build custom integrations with legacy or custom systems.

What we can do for you:
Project ideas

Need some inspiration on how we can help you improve your website?

Our work ranges from theme customisations, theme development, bug fixes, configuration & 3rd party software integrations all the way to custom Shopify apps & integrations.

Why Choose Us?

Hey, I’m Michelle.

I love being a web developer – to me it’s the perfect combination of creativity & problem solving. My other big passion is online business: I’ve been immersed in the ecosystem since 2014. Over the last 10+ years of experience as a web developer, I’ve helped over 250 clients in Australia, Europe & the US. Originally from Germany, I made Australia my home in 2020.

Beyond my technical skills, I always seek to understand my clients’ business needs – because processes, marketing & customer experience are just as essential to creating websites that work.

Flexible & Efficient

More flexible than an agency, more reliable than a freelancer, at a fraction of the cost of an in-house developer, with zero hiring headache. Just transparent, fixed fee pricing, fast turnarounds and clear communication.

business driven approach

We’re business minded, not just tech minded. Understanding your business needs is the foundation for our work. We won’t bore or try to impress you with the tech jargon (unless you’re interested) and we’ll make sure you understand your options.

10+ years of experience

More than 250 clients and 10+ years of web development experience in Australia and abroad, with a wide variety of technologies & software tools and prioritising long-term, sustainable solutions & best practices

Comprehensive web development

Development & support that goes beyond just your website and also includes the other software tools that help you run your business (CRM, marketing, inventory management, bookkeeping, shipping software and more)

From Berlin to Melbourne, from solopreneurs to multi-million dollar brands, we’ve helped someone just like you…

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We came to Michelle after challenges with a previous web developer and spending months trying to execute a vision, and having to start from the beginning again. Within a day or two, Michelle had built our beautiful website for us – we were overwhelmed with gratitude to see our vision brought to life when we were close to giving up! We absolutely love what Michelle has created for us!

We received a website that we are very proud of, and showcases our products in an authentic way consistent with our branding. We were able to launch our website within days of providing her with the information to create it – so impressive.

Anja Christoffersen

Co-Founder & Co-CEO, Against the Grain Coffee

We are seeing some major speed and usability improvements. The website is looking modern and fresh, while still feeling high quality. As the new theme is so versatile, it works with all the latest Shopify updates. Working with Michelle on this project is going incredibly well.

Akea Scott

Industrie Tapware

Mermaid Devs were very easy to work with, completed our task within budget and on time. The GWP works like a charm and the availability filter is exactly what we requested, very stoked!

We had a bit of complicated logic for our GWP functionality, so a standard app wouldn’t suffice. Luckily Michelle was able to develop a better solution – a fully custom GWP to help increase AOV and customer experience.

Destiny Flaherty

Digital Marketing Manager, Vissla

Thanks so much for the brilliant website you’ve built – it is so unique. You have been so efficient from the beginning, and gone above and beyond. From assisting to finding the right colour palette, to making every small adjustment we wanted – we love what you have created and have had so many compliments!
We wanted something different, and that’s what we got! Integrating accessibility was very important to us, and Michelle made sure that was front of mind.
Anja Christoffersen

Founder and CEO, Women with Disabilities Entrepreneur Network