For founders and agency owners who need a senior technical operator, not another freelancer.
You don't need another developer. You need someone who understands the business problem, makes the right technical decisions, and gets them implemented reliably.
I own your technical side end to end: decisions, systems, execution, accountability. You stop managing developers, freelancers and half-working AI tools.
12+ years full-stack · Clients stay 3+ years · Longest partnership: 9+ years
Make the right decisions.
Remove bottlenecks.
Actually get it done.
A custom portal running daily operations and communication for a boarding school: students, parents, teachers and admin staff. Replaced and cut admin workload by . 9+ year partnership, still running.
Built an internal AI brain that captures institutional knowledge continuously and answers team questions instantly. Answers that took now take seconds, and knowledge stops walking out the door when people leave.
Full technical ownership across four connected stores (DTC, wholesale, B2B US, staging): feature builds, integrations with inventory and payment systems, and the judgment calls in between. The founder ships ideas instead of managing developers.
Together, we identify the highest-leverage problems and design solutions that fit your business & move the needle
We implement reliably & with excellence - without you managing the details
We continuously optimise & support based on real results & evolving requirements
We work with a limited number of partners and focus on high-leverage initiatives rather than unlimited task execution.
Most clients invest $4-8k/month for ongoing strategy & implementation
Minimal meetings, always informed via async tools like Slack & Trello.
Clear & efficient communication to stay aligned on what matters most
We truly become invested in your business. Clients typically stay for 3+ years.
I'm a full-stack developer with 12+ years of experience, now working as a fractional tech partner for founder-led online businesses. I can code, but I also think in systems. And that's what you need to scale without burning out your team.
I've spent years helping businesses solve technical problems where the solution wasn't obvious, requirements were unclear, and previous attempts had failed. That's where I do my best work.
I take an unstructured business problem, identify the root cause, design a pragmatic solution, implement it reliably, and do it all without needing to be managed.
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Let's discuss whether we're the right fit to help you build reliable systems and scale without the headaches.
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