Fractional Tech Partner for Growing Agencies and Online Businesses

For agencies and online businesses that need a senior technical operator, not another freelancer.

You don't need another developer. You need someone who can understand the business problem, make the right technical decisions, and ensure they get implemented reliably.

Stop managing developers, freelancers, tools and technical chaos.

You're Growing, But...

What We Do

Technical leadership

Make the right decisions.

  • Architecture decisions
  • Tool selection
  • Technical roadmap
  • Vendor management

Systems & automation

Remove bottlenecks.

  • Workflow automation
  • Internal tooling
  • AI implementation
  • Process optimisation

Reliable execution

Actually get it done.

  • Development
  • Integrations
  • Infrastructure
  • Maintenance

Experience across: Shopify & Ecommerce | AI & Automation | Cloud Infrastructure | Internal Tools | Custom Software

Recent Outcomes

Self-service platform for 1,200+ users

Building & maintaining a custom web portal that runs operations & communication across multiple user groups (in this case, boarding school students, parents, teachers, administrative team and more) – digitalising operations and eliminating manual admin overhead. 9+ year partnership.

AI knowledge system for marketing agency

Created an internal AI brain that captures institutional knowledge continously and delivers instant answers, cutting response time dramatically and meaningfully improving service quality.

Ongoing ecommerce partner

Long-term feature & design implementation, support and optimisation of Shopify & WooCommerce stores, driving continuous improvements in conversion and operations.

How It Works

1

Define & prioritise

Together, we identify the highest-leverage problems and design solutions that fit your business & move the needle

2

Execute

We implement reliably & with excellence - without you managing the details

3

Improve

We continuously optimise & support based on real results & evolving requirements

About Me

I'm a full-stack developer with 12+ years of experience, now specialising as a systems architect for scaling agencies. I can code, but I also think in systems. And that's exactly what you need to scale without burning out your team.

I've spent years helping businesses solve technical problems where the solution wasn't obvious, requirements were unclear, and previous attempts had failed. That's where I do my best work.

I take an unstructured business problem, identify the root cause, design a pragmatic solution, implement it reliably, and do it all without needing to be managed.

Book a Fit Call
Michelle Retzlaff

Ready to stop managing technical chaos?

Let's discuss whether we're the right fit to help you build reliable systems and scale without the headaches.

Book a Fit Call